Francesco Cordani

Head of Marketing and Communication @ Samsung Electronics Italia

I started my career in 1997 working for one of the most prominent Advertising Agency in Italy. Handling international clients and leading international hub out of Milan (my beloved city). During the years I gained great international experience building communication platforms across countries.

After the advertising world in the agency I started my new adventure in Sky Italia as Head of Advertising, where I built some of the best communication concepts and platforms that are still remembered today in terms of ROI and engagement.

After the experience in Sky Italia I started a new and challenging experience in Samsung more than 9 years ago where I now have the role of Head of Marketing and Communication. A challenging and rewarding experience. Great projects like the Samsung Windshield and Bebecare are some of the most innovative project I led on a local base.

When talking about communication I like to say “A piece of advertising can be good or bad. The only thing that matters is if it works”